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Parlor Doughnuts Privacy Policy

Effective Date: October 1, 2024

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1. Types of Information We Collect

Information You Provide to Us

We collect personal information when you interact with us, such as when you:

  • Create an Account: When you register on our Sites or mobile apps, we collect your contact details (name, email address, phone number, postal address), account credentials (username, password), and demographic information (age, gender, postal code).

  • Purchase Products: When you make a purchase, whether online or in-store, we collect your billing and payment information (credit or debit card number, expiration date, security code, billing address).

  • Engage with Communications: When you contact us via email, phone, text, or social media, we collect the contents of your messages and any additional information you provide.

  • Participate in Promotions: When you enter sweepstakes, contests, or other promotions, we collect the information necessary to facilitate these promotions, such as name, email address, and date of birth.

  • Rewarsd Program: If you join our rewards program, we collect your information to track your purchases and rewards, including transaction details, frequency of purchases, and product preferences.

  • Feedback and Reviews: When you post reviews or feedback on our Sites or social media, we collect your comments, user ID, and any photos or other content you upload.

 

Information We Automatically Collect

When you visit our Sites or use our Products and Services, we may automatically collect certain information about your device and usage:

  • Usage Information: This includes details such as the pages you visit, the features you use, the time spent on our Sites, your navigation path, and your interactions with advertisements.

  • Device Information: We collect information about the device you use to access our Sites, including the device type, browser, operating system, IP address, MAC address, and unique device identifiers.

  • Location Data: We may collect location data based on your IP address, GPS, or other location technologies. This information is used to provide location-based services such as local store information and personalized offers.

  • Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to enhance your experience on our Sites. Cookies help us remember your preferences, keep track of your shopping cart, and provide personalized content and advertisements. You can manage your cookie preferences through your browser settings.

 

Information From Third Parties

We may receive information about you from third-party sources, including:

  • Payment Processors: We use third-party payment providers, such as Stripe, to process transactions and collect billing information. These providers may collect personal data, such as payment information and transaction history.

  • Social Media Platforms: If you interact with us on social media, we may collect information from your profile (subject to your social media platform settings), such as your username, profile picture, and the content of your posts.

  • Advertising Networks: Our advertising partners may provide us with information about your interactions with our advertisements, including ad performance data, which helps us optimize our marketing efforts.

 

2. How We Use Your Information

We use the personal information we collect for a variety of business purposes, including but not limited to:

  • Processing Orders: To process transactions, fulfill your orders, and deliver Products to you.

  • Managing Accounts: To create and manage your account on our Sites or mobile apps, including verifying your identity, processing password resets, and managing your preferences.

  • Customer Service: To respond to your inquiries, resolve issues, and provide customer support.

  • Personalization: To personalize your experience on our Sites, including offering recommendations, promotions, and content tailored to your interests and past interactions.

  • Marketing and Advertising: To send you marketing communications, special offers, and promotions that we believe may be of interest to you. This may include advertising on our Sites, third-party platforms, and social media.

  • Fraud Prevention and Security: To detect and prevent fraud, unauthorized access, and other illegal activities. We may also use your information to verify your identity and ensure the security of our Sites and transactions.

  • Improving Our Services: To analyze how our Sites, Products, and marketing campaigns are used, and to make improvements based on this analysis.

  • Legal Compliance: To comply with applicable laws, regulations, legal processes, and government requests.

 

3. How We Share Your Information

We may share your information with third parties in the following ways:

  • With Service Providers: We share information with trusted service providers who assist us in operating our business, including payment processors, delivery services, marketing platforms, IT support, and analytics providers. These service providers may only use your information as necessary to perform their functions on our behalf.

  • With Franchise Operators: As Parlor Doughnuts locations are independently owned and operated, we may share your personal information with these franchisees to facilitate your orders, rewards program participation, and any other interactions you have with their stores.

  • With Advertising Partners: We may share information with advertising networks and platforms to serve targeted advertisements based on your browsing activity and preferences. You can opt out of this sharing by adjusting your cookie preferences or following the instructions provided in the "Your Choices" section below.

  • For Legal Reasons: We may disclose your information when required by law, such as in response to a subpoena or court order, or when we believe in good faith that such disclosure is necessary to protect our rights, property, or safety, or that of others.

  • In Business Transactions: In the event of a merger, acquisition, or sale of our assets, your information may be transferred to the acquiring entity as part of the transaction.

 

4. Data Security

We are committed to protecting your information and take commercially reasonable steps to safeguard it against unauthorized access, disclosure, alteration, and destruction. These measures include:

  • Encryption: We use encryption technologies to protect sensitive information transmitted over the internet, such as payment details.

  • Access Controls: We limit access to personal information to employees, contractors, and service providers who need it to perform their roles.

  • Monitoring: We monitor our systems for potential vulnerabilities and attacks.

 

Please note that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

 

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. This retention period may vary depending on the type of information and the purpose for which it is used. Specifically:

  • Transactional Data: Retained for the duration of your relationship with us and as required by law for audit and compliance purposes.

  • Marketing Data: Retained until you opt out of marketing communications or request deletion.

  • Rewards Program Data: Retained for as long as you remain a member of our rewards program.

 

6. Your Privacy Choices

Opt-Out of Marketing Communications
You may opt out of receiving marketing communications from us by:

  • Following the unsubscribe instructions included in our marketing emails;

  • Adjusting your communication preferences in your account settings;

  • Contacting us directly.

 

Cookies and Tracking Technologies
You can control the use of cookies through your browser settings. Most browsers allow you to block or delete cookies, but disabling cookies may limit your ability to use certain features of our Sites. For more information, please refer to the cookie settings in your browser or visit the Network Advertising Initiative at www.networkadvertising.org.

 

7. California, Virginia, Colorado, Connecticut, and Nevada Residents

California Residents (CCPA/CPRA)
Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the following rights regarding their personal information:

  • Right to Know: You have the right to request that we disclose the specific pieces of personal information we have collected about you in the past 12 months. This includes:

    • The categories of personal information we have collected;

    • The categories of sources from which personal information was collected;

    • The business or commercial purpose for collecting, sharing, or selling personal information;

    • The categories of third parties to whom we disclose personal information;

    • The specific pieces of personal information we have collected about you.

  • Right to Delete: You have the right to request that we delete your personal information that we have collected, subject to certain exceptions. For example, we may retain information needed to:

    • Complete a transaction or service you requested;

    • Detect security incidents, protect against malicious or illegal activity, or prosecute those responsible for such activities;

    • Comply with legal obligations (such as maintaining records for tax, audit, or legal purposes);

    • Engage in research in the public interest, where the deletion of information would render the research impossible or seriously impaired.

  • Right to Correct: You have the right to request that we correct any inaccurate personal information we maintain about you.

  • Right to Opt-Out of Sale or Sharing of Personal Information: Although we do not sell personal information for monetary compensation, California law broadly defines “sale” to include sharing personal information for advertising purposes. You have the right to opt out of the sale or sharing of your personal information, including data used for cross-context behavioral advertising.

  • Right to Limit Use of Sensitive Personal Information: California residents can request to limit the use of their sensitive personal information (such as precise geolocation or personal identification numbers) to what is necessary for providing services or complying with legal obligations.

  • Right to Data Portability: You have the right to request that we provide your personal information in a portable format that allows you to transfer it to another entity.

  • Right to Non-Discrimination: You have the right not to be discriminated against for exercising your privacy rights under the CCPA/CPRA. We will not deny you services, charge you different prices, or provide a different level or quality of service for exercising these rights, except as permitted by law (such as offering financial incentives in exchange for personal information).

 

Virginia Residents (VCDPA)
Under the Virginia Consumer Data Protection Act (VCDPA), Virginia residents have similar rights to those granted under the CCPA/CPRA. These rights include:

  • Right to Access: You have the right to confirm whether we are processing your personal information and to access that personal information.

  • Right to Delete: You can request that we delete the personal information we have collected about you.

  • Right to Correct: You can request corrections to inaccurate personal information.

  • Right to Data Portability: You can request a copy of your personal data in a portable format.

  • Right to Opt-Out of Targeted Advertising: You have the right to opt-out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, or profiling that has legal or significant effects.

 

Colorado, and Connecticut Residents (VCDPA, CPA, CTDPA)

Under the Colorado Privacy Act (CPA), and Connecticut Data Privacy Act (CTDPA), residents of Colorado, and Connecticut are granted similar rights regarding their personal information. These rights include:

  • Right to Access: You have the right to confirm whether we are processing your personal data and request access to that data.

  • Right to Delete: You can request the deletion of personal data that we have collected from you, subject to certain exceptions, such as retaining data for legal obligations or ongoing transactions.

  • Right to Correct: You can request corrections to inaccurate personal data.

  • Right to Data Portability: You can request a copy of your personal data in a portable, machine-readable format, allowing you to transfer your data to another entity.

  • Right to Opt-Out: You have the right to opt out of:

    • The processing of your data for targeted advertising;

    • The sale of your personal data (although we do not currently sell personal data);

    • Profiling that produces legal or similarly significant effects concerning you.

 

8. Children’s Privacy

Our Sites and Services are not intended for children under 13 years old. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete the information. If you believe we may have collected information about a child, please contact us.

 

9. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience, gather information about how you interact with our Sites, and serve targeted advertisements. The types of cookies we use include:

  • Essential Cookies: Necessary for the operation of our Sites.

  • Performance Cookies: Used to analyze how you interact with our Sites and improve their performance.

  • Targeting Cookies: Used to deliver personalized advertisements based on your browsing behavior.

 

You can manage your cookie preferences through your browser settings, and opt out of targeted advertising through third-party platforms such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).

 

10. Links to Third-Party Sites

Our Sites may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

 

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. If we make material changes, we will notify you by posting the revised policy on our Sites and updating the effective date at the top of this page. Your continued use of our Sites and Services after the changes are posted constitutes your acceptance of the revised policy.

 

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

 

Parlor Doughnuts Franchising, LLC
204 Main Street, Evansville, IN 47708
Email: privacy@parlordoughnuts.com

 

For privacy-related requests, including accessing or deleting your personal information, please submit a request to privacy@parlordoughnuts.com.

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